Tech Desk 
Aug 27, 2025
An undated image of Apple's Glowtime event logo. — Apple
Apple has officially declared that September 9, 2025, is going to be the day for the launch of its upcoming iPhone 17 series.
The iPhone 17 launch event, titled "Awe dropping," is set to take place at the Steve Jobs Theatre in Cupertino, California, promising an exciting unveiling of Apple's most recent innovations.
At the latest iPhone launch event, the iPhone maker is expected to demonstrate the integration of artificial intelligence (AI) into its wide range of latest products, besides the iPhone 17, including the Apple Watch, Apple AirPods, and other side accessories.
What can you expect at Apple's iPhone 17 launch event?
The event will focus on the iPhone 17 series, which includes the standard iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and the iPhone 17 Air, claimed to be the thinnest Phone ever.
All iPhone 17 models will be powered by the new A19 or A19 Pro chips, and the Pro models will have a redesigned rear camera module and a sturdy aluminium frame.
In addition, Apple plans to update all Apple Watch models at once. The Apple Watch Series 11 might boast improved health tracking features and thinner bezels.
It is also on the cards that the Apple Watch SE 3 will launch alongside the rugged Apple Watch Ultra 3, with both offering satellite connectivity.
Along with these updates, the Cupertino-based tech giant might also release a new HomePod mini, an updated Apple TV 4K, and new AirPods Pro models with enhanced sound quality and health tracking capabilities.
In spite of obstacles like tariffs and unstable international markets, Apple's emphasis on innovation and signal expansion bodes well for the company's future.
