Tech Desk 
Jul 17, 2025
TikTok has officially announced the integration of new features on its platform for songwriters, allowing them to highlight their works.
The company revealed that these features, rolling out in beta, include a “Songwriter” label and a new tab on their profile to show off their musical works. This can help songwriters market themselves better to potential clients.
According to TikTok, a limited number of publishing partners and songwriters have “access to the new label and the music highlight section.” Songwriters and publishers who want to be part of the program will have to join a waitlist for now.
The company surveyed over 870 songwriters and interviewed a bunch of them to understand their needs on social media about profile building and the creation of monetisation opportunities.
The company also pointed to an independent survey, which indicated that more than half of songwriters use social media to raise their profile, and use TikTok to do it.
TikTok’s Global Head of Music Publishing Licensing and Partnership Jordan Lowy stated: “We are passionately committed to supporting songwriters at TikTok, which is why we built these tools to celebrate and elevate songwriters and their work on our platform.”
“TikTok is unique in its ability to offer songwriters a way to highlight their musical works alongside their content, helping them to tell stories about their music, their craft, and their lives, and to raise their profile and build their audience on TikTok, as hundreds of thousands of artist creators already do,” Lowy added.
Notably, Spotify has been releasing features to let songwriters highlight their work for years now.
Previously, the Bytedance-owned music streaming platform launched a “TikTok for Artists” tool to let artists monitor the performance of their campaign and tracks.
