
Elon Musk’s X (formerly Twitter) has announced a significant price increment for its Premium+ subscription service.
This marks the largest price hike for X’s top-tier subscription plan since it was acquired by the Tesla CEO in 2022.
What is X Premium+ subscription?
X Premium+ tier subscribers enjoy an ad-free experience across the platform, including the For You timeline, Following timeline, post replies, and profiles, ensuring a smoother and more uninterrupted content experience.
X Premium+ new subscription price
Effective from December 21, the monthly cost of X Premium+ has increased by 37.5% to $22 in the US, up from the previous rate of $16.
Moreover, the annual subscription cost has been increased to $229, a significant jump from the original price of $168.
This price increase has also affected international markets, with the EU seeing a rise to EUR 21 per month from EUR 16, while Canada experienced an increase with Premium+ rates jumping to CAD 29 from CAD 20.
Nigeria has also faced a staggering price hike from NGN 7,300 to NGN 34,000 per month.
According to X, the price adjustment is necessary to support the high-quality experience offered to Premium+ subscribers.
However, the existing subscribers will be exempt from the price hike until January 20, 2025, after which they will be transitioned to the new rates.