Web Desk 
Jan 02, 2025
An undated image of iPhone 16 lineup. — Apple/Canva
Apple has launched a special New Year sales event in China, running from January 4-7, offering rare discounts on its latest products, including the iPhone 16 series.
Customers can save up to $70 on the iPhone 16 Pro Max and enjoy discounts on other models includingthe iPhone 15, iPhone 14, MacBook Air, iPad Pro, iPad Air, Apple Watch, AirPods, and Apple Pencil.
The promotion is unique because Apple rarely offers discounts on its newest devices. Customers can avail of these offers by purchasing through select payment methods such as WeChat Pay or Alipay.
Apple offers discounts amid competition
This rare discount comes as Apple faces increasing competition from domestic brands like Huawei. Analysts believe these price cuts reflect Apple's efforts to strengthen its position in the Chinese smartphone market, where its market share has been slipping.
Last quarter, Apple’s revenues in China dropped 3% year-over-year, signalling challenges in the region.
This significant move by Apple is a part of its broader strategy to maintain customer interest and boost demand in a competitive environment.
The New Year promotion also serves as a way to celebrate the holiday season while attracting buyers with exciting offers.
Furthermore, Apple’s upcoming earnings report for the holiday quarter will reveal more about how the iPhone 16 lineup has performed globally and in China.
These figures are crucial for understanding whether the discounts helped Apple regain momentum in the competitive Chinese market.
With this New Year sale, Apple gives fans a chance to grab its premium devices at reduced prices. Interested buyers in China should act quickly, as the promotion will end on January 7.
