Hiba Anjum 
Jan 14, 2024
Gone are the days of static billboards and forgettable jingles. With augmented reality (AR), brands and marketing firms are crafting interactive experiences that leap off the page and into your world. Think about trying on that trendy new outfit virtually, complete with a 360-degree view and real-time size adjustments. Or picture virtually placing that sleek new sofa in your living room, adjusting its position and colour to see how it fits your space perfectly.
AR — with its sophisticated combination of virtual reality and the elements found in print and online advertisements — is blurring the lines between the physical and digital, creating a playground for brands to engage customers in ways never before imagined.
Functionality of Augmented Reality
Digital marketing is a medium to connect your business or products directly to the customers and for that the companies mainly employ various strategies to enhance the sales of their products or services to the right customers.
Firstly, they start identifying the targeted audience then launch a persuasive marketing campaign luring them with the provision of their needs and ensuring long-term loyalty to safeguard customers’ stakes. However, to gain advantages of augmented reality marketing firms need more understanding of the method as it is still a not-so-common concept.
Features of Augmented Reality
It should be noted that Augmented reality marketing basically provides a personalised version of the marketing phenomena; allowing a customer to upload their content. This creates a personalised form of media, which is marketed independently and specifically for them.
AR is considered the most amazing venture currently available. It provides customers who do not have the technical skills or know-how to create their multimedia products with user-friendly options. It also enhances customer experience and augmented reality can add a playful and fun element.
Augmented Reality vs Virtual Reality
AR provides digital elements to a live view often by using the camera on a smartphone including “Snapchat” lenses and the game “Pokemon Go” while virtual reality (VR) indicates a complete immersion experience that shuts out the physical world.
AR technology can be applied to all fields. However, it indeed benefits when it comes to skills training, so the AR provides the perfect blend of reality and virtual reality. The goal is to create a system in which the user cannot judge the difference between the real world and the virtual augmentation as today augmented reality is used for entertaining people, training the forces, designing, robotics mechanics, manufacturing artificial intelligence and other trades.
