Tech Desk 
Dec 19, 2024
Instagram is preparing to reveal a generative artificial intelligence (AI) editing feature in 2025, which will let users “change nearly any aspect of videos.”
According to a teaser shared by Instagram head Adam Mosseri, the tech is powered by Meta’s Movie Gen AI model, which aims to offer creators more tools to help transform their content and bring their ideas to life without extensive video editing or manipulation skills.
Mosseri stated that the feature can make adjustments using a “simple text prompt.” The announcement video includes previews of early research AI models that change Mosseri’s outfit, background environments, and even his overall appearance, in one scene transforming him into a felt puppet.
Meanwhile, other advancements are more subtle, such as adding new objects to the existing background or a gold chain around Mosseri’s neck without altering the rest of his clothing.
Earlier in October, Meta unveiled its Movie Gen AI video generator, promising to “preserve human identity and motion” in the videos it creates or edits. The announcement was made months after similar models from competitors like OpenAI’s Sora and Adobe’s Firefly Video model, the latter of which is already powering beta text-to-video editing tools inside Premiere Pro.
However, Meta hasn’t announced when Movie Gen will be available but Instagram is the first platform that the company has confirmed will use the text-to-video model.
