
Powered by Apple’s latest M5 chip, Apple has launched a new range of products, including a revamped MacBook Pro, an upgraded iPad Pro, and the second generation of its Vision Pro headset.
The latest lineup of the iPhone maker's flagship products is designed for creative professionals looking for powerful devices.
The debut of Apple's M5 chip allows it to compete effectively against rivals utilising advanced AI chips from Qualcomm and Intel. This approach keeps up with Apple’s traditional manner of launching its most powerful chip in the MacBook Pro and iPad Pro before planting it into other devices.
The new 14-inch MacBook Pro, equipped with the M5 processor, offers enhanced performance compared to last year’s M4 series, enabling it to run advanced AI applications. Despite the upgrades, prices for the latest models remain the same as their predecessors.
Prices of M5-powered MacBook Pro, iPad Pro, second-gen Vision Pro
The MacBook Pro starts at $1,599, the iPad Pro is up for sale at $999, while the new version of the Vision Pro headset is priced at $3,499.
Apple's new M5 chip's capabilities for AI-oriented tasks
The new Apple products' M5 chip is manufactured through a cutting-edge 3-nanometre process, expected to boost both performance and energy efficiency. The chip is also sufficient to directly handle large language models on-device.
The second-gen Vision Pro iteration comes two years after the original hit the market. The first Vision Pro was due for an update after an unsatisfying reception.
With the new variants up on store shelves, iPad sales are projected to rise by about 6% in the fiscal year ending September 2025, backed by a more affordable version and a global recovery in electronics demand.
New MacBook models are also believed to drive sales, with overall sales likely to be backed by a budget-friendly Mac Mini packed with the M4 processor.