When is Samsung Galaxy Unpacked Event 2024?

Rumours suggest Galaxy S24 will keep its design roots but will add a dash of AI and the latest chipsets to its repertoire
President and Head of Mobile eXperience Business at Samsung Electronics TM Roh delivering his opening speech during Samsung Galaxy Unpacked Event 2023 held on February 1, 2023. — Samsung
 President and Head of Mobile eXperience Business at Samsung Electronics TM Roh delivering his opening speech during Samsung Galaxy Unpacked Event 2023 held on February 1, 2023. — Samsung

Tech enthusiasts brace for a potential shift in the smartphone calendar, as rumours swirl about Samsung holding its next Galaxy Unpacked Event 2024 on January 18 — in a bold move away from its February tradition.

Leaked renders of the base S24 tantalise, hinting at familiar elegance with a dash of daring. But will the rumours pan out, or is this just a phantom echo in the silicon dreamscape? Brace yourselves, tech enthusiasts, for the curtain might rise sooner than anyone expected. The saga of the S24 is about to unfold, and we're all front-row witnesses to its electrifying debut.

According to Gadgets360, all three models of the S24 lineup have leaked in thorough detail for a few months, but Samsung has not confirmed an exact date for the event. It should be noted that Samsung's first Galaxy Unpacked event normally takes place in February.

Tipster Evan Blass (@evleaks) took to his X, formerly known as Twitter, account to share an alleged promotional teaser of the Samsung Galaxy Unpacked Event 2024 that highlighted the date and time of the event.

The leaked poster whispers that the next Galaxy Unpacked event will be held on January 18 at 1:00am KST (11:30pm IST).

This potential pre-dawn raid on tradition could unveil the long-awaited Galaxy S24 lineup, infused with the spark of Samsung's advanced AI, as hinted by the teaser's "Galaxy AI is coming" tagline. While Samsung remains mum on the official date, this leak fuels the fire of earlier rumours, suggesting an exciting tech showdown at the edge of winter.

Moreover, the new renders offer a glimpse into the possible colour and design options of the S24 lineup. Android Headlines shared the renders which showed that the models would be available in four different colours — amber yellow, marble grey, cobalt violet, and onyx black. Further, the handset will be offered exclusively in blue, green, and orange colours via Samsung's official website.

The renders further suggest a flat screen for the Galaxy S24 with symmetrical bezels, centrally located hole punch cutout, and rounded corners. They indicate a flat metal frame for the handset with integrated antenna lines. On the rear, it is seen with triple rear cameras. Just like the Galaxy S23, the camera rings for the three sensors are individually protrude out of the back panel in a vertical array

It was further learnt that the Galaxy S24 will keep its design roots, but adds a dash of AI and the latest chipsets to its repertoire. Tech enthusiasts should look for Snapdragon or Exynos variants, based on their region.