YouTube releases AI-powered search carousel for video discovery

YouTube's AI feature shows new carousel for certain keywords when users search for shopping, travel, and more
A YouTube logo seen at the YouTube Space LA in Playa Del Rey, Los Angeles, California, United States October 21, 2015. — Reuters

A YouTube logo seen at the YouTube Space LA in Playa Del Rey, Los Angeles, California, United States October 21, 2015. — Reuters  

YouTube has officially announced the addition of a new artificial intelligence (AI) feature to its platform, which will display when users search certain keywords.

The video streaming giant revealed that “Search Results Carousel” will feature suggested videos in a new layout as well as a text description of the videos to help users learn more about them before beginning to watch them.

To note, the new feature will currently be exclusive to YouTube Premium subscriptions in the US. Additionally, the Google-owned platform is also expanding the conversational AI tool to some non-Premium users.

YouTube introduces new AI-powered video carousel

In a blog post, YouTube launched the new AI feature, which is now expanding to a wider base of Premium users in the US.

The AI feature shows a new carousel for certain keywords when users search for shopping, travel, or things to do at a specific place. The results page will display a new layout with a large video clip at the top, followed by thumbnails of other suggested videos underneath.

In addition, YouTube includes an AI-generated text about the query. To watch a video, users can tap on the large video clip at the top, and to see another video, they can tap on the smaller thumbnails.

Currently, the feature is only available on Android and iOS for videos in the English language. According to the YouTube experiments page, this trial period will last till July 30. The company might expand the feature to other regions after that.

The feature is denoted by a sparkle icon underneath the video in the same row as the Like, Share, and Download buttons. It allows users to ask questions about the video and recommendations.

Notably, the chatbot is powered by Gemini and it was first introduced in April 2024 and was only available to Premium users. The feature is only available on Android devices.