Google unveils ‘Personal Intelligence’ feature in Gemini AI

Google has built 'Personal Intelligence' with privacy-first mindset, as feature is entirely optional and off by default
An undated image shows Google Gemini app in App Store on smartphone, along with Gemini logo on background. — Shutterstock
An undated image shows Google Gemini app in App Store on smartphone, along with 'Gemini' logo on background. — Shutterstock

As the world evolves and moves towards using AI chatbots, whether you're seeking help to organise a family vacation or finding a specific memory, AI assistants help a lot. 

To make it more easier, Google on Wednesday announced a major update to Gemini with the launch of a new feature, named 'Personal Intelligence', that will improve the way for AI to help you manage your daily life by organising and processing the various information across your favourite Google apps.

What is 'Personal Intelligence' feature?

Unlike traditional AI that only knows what it finds on the internet, 'Personal Intelligence' understands people’s own personal worlds by analysing the apps they rely on most. By securely linking with apps like Gmail, Google Photos, and YouTube, Gemini becomes a specialised assistant tailored to your specific requirements.

Google stated: "Many things are made easier with Personal Intelligence — take the stress of travel planning as an example. Instead of searching through dozens of emails for flight confirmations and scrolling through years of photos to remember a favorite restaurant, you can simply ask Gemini for help. 

"It can see your travel dates in Gmail, learn your 'vibe' by looking at your favourite nature photography or food snaps in Google Photos, and even creates a cohesive, one-of-a-kind itinerary that matches your specific style and schedule," added Alphabet-owned tech giant.

Google has built 'Personal Intelligence' with a privacy-first mindset, as the feature is entirely optional and off by default. 

"People have full control over which apps they select to link and they can also delete chat history anytime! Whether you want to connect just your Gmail or include your YouTube interests to find better workout videos, the choice remains in the user’s hands at all times."

Google said the feature is still in beta and has started releasing to eligible Google AI Pro and AI Ultra subscribers in the United States (US). Meanwhile, the company plans to expand to more countries, languages and the free tier soon.