Meta introduces advanced AI moderation tools: Details inside

Meta believes these AI systems can detect more violations with greater accuracy, better prevent scams, and respond more quickly
Meta logo is seen in this illustration taken on Feb 16, 2025. — Reuters
Meta logo is seen in this illustration taken on Feb 16, 2025. — Reuters

Meta has officially launched more advanced artificial intelligence (AI) systems to manage content enforcement as it plans to cut back on third-party vendors.

Menlo Park-based tech giant, in a blog post, said: "Meta will deploy these more advanced AI systems across its apps once they consistently outperform its current content enforcement methods. At the same time, it will reduce its reliance on third-party vendors for content enforcement.

“While we’ll still have people who review content, these systems will be able to take on work that’s better-suited to technology, like repetitive reviews of graphic content or areas where adversarial actors are constantly changing their tactics, such as with illicit drug sales or scams,” added Meta.

How do Meta AI systems work?

"The new Meta AI support assistant is d esigned to help resolve account problems for you from start to finish." It offers answers for any question — like about notification settings or new features — and if you’d like, it can also take action for you on a growing set of requests directly within Facebook and in the future, on Instagram, including:

  1. Reporting scams, impersonation accounts, or problematic content
  2. Making it easier to see why your content was taken down, appeal options, and track what happens next
  3. Managing your privacy settings
  4. Resetting passwords
  5. Updating profile settings

Meta AI systems can easily identify and mitigate around 5,000 scam attempts per day, in which scammers try to trick people into giving away their login details.

"These more advanced AI systems can do all of this in languages spoken by 98% of people online — far beyond our previous coverage of around 80 languages," said Meta, adding that they can increase capacity in any language based on need and adapt to understand cultural nuance — including niche subcultures — rapidly changing and regionally specific code words, emoji meanings, and slang.