While preparations are underway for Pakistan's upcoming regulated framework for virtual assets, JazzCash on Wednesday signed an exploratory memorandum of understanding with global crypto exchange Binance in the United Arab Emirates.
For the last year, Pakistan has developed a structured crypto policy under the coming Pakistan Virtual Assets Regulatory Authority (PVARA). The aim remains to enforce transparency and block money laundering, while also discussing the potential for Web3 innovation.
Highlighting the importance of the partnership, JazzCash Chief Executive Officer (CEO) Murtaza Ali said: “JazzCash has always championed technologies that expand financial access. By entering this exploratory MoU with Binance, we aim to support regulatory progress and open secure, transparent opportunities for customers.”
With the best digital-finance players in Pakistan adapting to such reforms, the country is emerging as a new market for blockchain education, digital-asset literacy, and safe crypto-related services.
According to the MoU, both companies will look into awareness campaigns, training programmes, and future digital-asset products aligned with Pakistan's regulatory roadmap.
Binance Chief Marketing Officer (CMO) Rachel Conlan welcomed the development, calling it timely for Pakistan’s transition toward a regulated digital-asset economy.
“With regulatory frameworks like PVARA paving the way, this collaboration expands financial inclusion and gives people secure access to blockchain technology,” she stated.
Earlier this month, Binance representatives met Pakistani finance officials to discuss digital-payments reform, blockchain-skills training, and Web3 employment opportunities.