Tech Desk 
Jun 25, 2024
Meta, the parent company of Facebook and Instagram, recently announced that it would be adding “Made with AI” labels to the photos uploaded across several social media platforms including Facebook, Instagram, and Threads ahead of election season.
The main aim behind this significant move was to provide transparency and context to images made via AI tools. However, the algorithm of this technology is mistakenly marking the real photos taken by photographers with a label of "Made by AI". This recent incident has sparked frustration among the photographers who feel that their work is being mislabelled by the tech giant.
Multiple photographers have clarified that the photographs labelled incorrectly have only used basic editing tools like cropping and flattening. However in several cases, the ‘Made with AI’ label is only visible when the user is viewing the images on mobile devices.
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Additionally, the Meta spokesperson Kate McLaughlin acknowledged the issue and stated that company is evaluating its approach to ensure that labels reflect the amount of AI used in a particular image. Meta relies on the industry standard indicators from other companies to identify the AI-generated photos, and is working with these companies to improve the process.
A few photographs that were edited by some photographs including a photo of a basketball game taken by the former White House photographer Pete Souza was marked as AI-generated, despite only using Adobe's cropping tool. Another image of a cricket tournament was marked as AI-generated after using the Adobe's Generative Fill tool to remove a small object.
