Business Desk 
Mar 11, 2026
Pakistan has officially its plan to launch an Amazon-style digital marketplace, which will connect small and medium-sized enterprises (SMEs)with global buyers, a move to boost exports and expanding the international reach of local businesses
During a high-level meeting reviewing digital initiatives for the SME sector, Special Assistant to the Prime Minister (SAPM) on Industries Haroon Akhtar Khan said: "The platform will allow Pakistani SMEs to showcase and sell products directly to international customers."
"The portal will be modelled on global e-commerce platforms such as Amazon, Alibaba and AliExpress, offering similar functionality to help Pakistani firms access international markets."
As per officials, this initiative is part of the broader push to digitise the country’s SME sector and increase its contribution to exports under the economic agenda of Prime Minister Shehbaz Sharif.
What will Amazon-style digital marketplace offer?
SAPM said that the platform will serve as a centralised online hub where global buyers can explore high-value Pakistani products, including goods from the gems and jewellery sector, automobiles and other SME industries.
The government has formed a working group to prepare a roadmap for launching the portal and ensuring it meets international standards for accessibility and functionality.
