Tech Desk 
Jun 20, 2024
Imagine being able to change your background or outfit with just saying or writing few words. Well, Snapchat, one of the most popular photos and video sharing platform, is taking augmented reality (AR) to next level with its upcoming on-device AI technology model, which will effectively generate AI content for the users.
This innovative move offering a user-friendly interface will let the users to transform their surroundings and even their clothing in real-time, just by using a single text prompt. The new AI model is part of Snapchat's ongoing efforts to make the AR more accessible and creative than before.
However, with this technology, users will be able to try on new looks and share them with friends, without leaving app. Creators would also be able to make the custom lenses using this AI model, opening up a world of possibilities for wild and creative effects at their fingertips.
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Interestingly, Snapchat is also rolling out a suite of new AI tools for the creators where the creators would be able to generate 3D assets, create face masks and textures, and even make 3D character heads that mimic a user's expression. The tools will be comprised of various innovative features including Immersive ML, which applies a realistic transformation to the user's face, body, and surroundings in real-time.
These new AI tools are just latest in a series of innovative features from Snapchat. Over the past year, the app has introduced AI-generated upgrades, a ChatGPT-powered AI chatbot, and more. With its focus on creativity and augmented reality, Snapchat is changing the way we interact with the world around us.
