Tech Desk 
Nov 12, 2025
An image of Telenor logo is seen displayed in this illustration taken, May 3, 2022. — Reuters
Telenor Pakistan’s market share is slipping steadily ahead of its expected merger with PTCL Group, according to the recent data released by the Pakistan Telecommunication Authority (PTA) on Tuesday.
Telenor’s share fell from 22.83% in September 2024 to 21.75% by August 2025, reflecting a decline in its user base even as competitors Jazz and Zong expand their reach.
Other telecom competitors in Pakistan remain intense, with Jazz maintaining its lead at 37.1%, followed by Zong at 26.45%, Telenor at 21.75%, and Ufone lagging behind at 13.71%.
Special Communications Organisation (SCO) holds a marginal 1% share. According to industry analysts, the decline adds urgency for Telenor's merger plans with PTCL Group, which aims to reshape the country's mobile market.
Notwithstanding the reduction in subscribers, Pakistan’s broadband sector demonstrates modest growth: 3G and 4G subscribers have grown from 147.7 million as of August to 148 million as of September 2025.
However, the overall cellular base eroded for the third consecutive month to 196.1 million users from 197.8 million.
Operator-wise, Zong added close to 90,000 new 4G subscribers, whereas the number for Jazz saw a slight decline. Telenor's 4G subscriber base grew marginally to 27 million. Ufone gained more 4G subscribers despite losing ground in 3G subscriptions.
