Tech Desk 
Apr 10, 2025
In the face of intensifying competition in the realm of artificial intelligence (AI), a recent entrant, Amazon, has dramatically stepped up its game by introducing voice AI models, Nova Sonic and an updated Nova Reel.
The disclosure of Amazon's latest AI models appears to be the company's latest bid to rival ChatGPT's Advanced Voice Mode and Gemini Live, two renowned AI voice chatbots from the leading tech giants.
Amazon's Nova Sonic AI model
Amazon's Nova Sonic comes as a revolutionary force for real-time speech processing and AI voice generation.
What sets Nova Sonic apart from typical AI models running separate systems for speech recognition, text conversion, and audio generation is that it leverages a unique unified model architecture
Integrating a unified model ensures improved flow and quality of the voice responses generated. With this meticulous system in its foundations, Amazon's latest AI model becomes unmatched at recognising tone and intention, providing more natural and contextually relevant answers.
Amazon's Nova Reel AI model
Amazon also showcased version 1.1 of its Nova Reel, an updated iteration of its video generation AI model. The latest version of Amazon's Nova Reel increases the quality and latency of its preceding model, now letting users compose videos of up to two minutes in length.
The centre of attraction here is that it's impeccable at being consistent with styles across multiple six-second scenes.
It's worth noting that Nova Reel 1.1 is exclusively available in the US, with a wider rollout on the horizon.
