Tech Desk 
Sep 09, 2025
The much-awaited Apple event 2025 today unveiled the iPhone 17 series, Apple AirPods 3, Apple Watch Ultra 3, Apple Watch Series 11, Apple Watch SE 3, and much more we speculated earlier.
While the primary focus throughout Apple's Awe Dropping event remained on the iPhone 17 series, Apple's thinnest iPhone, called the iPhone Air, also stepped into the limelight as a one-of-a-kind.
AirPods Pro 3 launched at Apple's Awe Dropping event
The AirPods Pro 3 stood out to be the first to launch at Apple's Awe Dropping event.
The AirPods Pro 3 were showcased with phenomenal advanced computational audio and an impressive enhancement in Active Noise Cancellation (ANC), now twice as effective as AirPods 2.
That said, users could immerse themselves in sound without distractions from the outside world.
A standout feature was the innovative live translation capability. With simple gestures, the AirPods could translate entire phrases in multiple languages, thanks to seamless integration with Apple Intelligence suite on iPhones.
iPhone 17 features
The iPhone 17 has finally arrived, at Apple's exciting September event, this new phone runs on the latest iOS 26 update and a host of features that prolific tipsters kept leaking besides some design updates.
Other improvement areas on the latest iPhone 17 are Apple Intelligence, which is Apple's direct competitor for Google’s Gemini AI.
The iPhone 17 features updated Ceramic Shield, which offers 3x scratch resistance, and Apple has worked to cut down on the glare of its display.
Moreover, it is getting an A19 chipset, features with a 6-core CPU and 5-core GPU — "a big step up for graphics-intensive tasks," Apple said.
The iPhone 17 supports Apple Intelligence, as iOS 26 features improved Visual Intelligence and translation tools, providing an advanced AI experience.
In terms of optics advancements, iPhone 17 now features a new 48MP dual fusion camera system. It'll use the 48MP main shooter in conjunction with a 2x telephoto camera to take photos.
On the other hand, the selfie camera is upgraded, as it is now called a “Centre Stage” camera, and it has a wider field of view. A square sensor allows for different compositions, so you don't have to rotate your iPhone to take a landscape selfie.
According to the company, the iPhone 17 can deliver up to eight hours more battery life compared to the iPhone 16. A 10-minute charge can provide up to eight hours of usage.
Apple Watch Ultra 3 with largest display for just $799
Apple Watch Ultra 3 features the largest display ever seen on an Apple Watch, making it easier to read messages and notifications.
It also includes 5G connectivity and satellite features, which means you can stay connected even in remote areas. With a battery life of up to 42 hours, the latest Apple Watch Ultra is perfect option for those who often indulge in longer sessions.
In addition to its impressive display, the Ultra 3 has a sleek design in black and natural titanium colours.
The device also includes helpful features like Emergency SOS and a new heart hypertension detection system, making it an ultimate health companion.
All of the above-mentioned features seem to be validating the slightly hefty price tag of the all-new Apple Watch Ultra 3.
iPhone 17 prices
The entry-level iPhone 17 is priced at $799 and up, whereas the new iPhone 17 Pro starts at $1,099, $100 up from last year's starting price of $999 for the iPhone 16 Pro. This increase comes with the benefit of more built-in storage, making more appealing for users needing extra space.
Compared the iPhone 16 series, Apple seems to have increased the prices of its iPhone 17 models, most likely owing to the ongoing impact of tariffs and geopolitical tensions.
In a shift for its mid-range offerings, Apple has discontinued the $899 iPhone 16 Plus, replacing it with the new $999 iPhone Air.
For those chasing the greatest iPhone 17 variant with the highest configurations, the iPhone 17 Pro Max is there on retail at $1,199.
Apple Watch Ultra 3, Apple Watch SE, Apple Watch Series 11 launched
Apple has officially launched refreshed versions of its smartwatch lineup, introducing the Apple Watch Series 11, Apple Watch Ultra 3, and updated Apple Watch SE models alongside iPhone 17 series and Apple AirPods Pro 3.
The Series 11 has come with minor updates, like a brighter display, after the major redesign of the Series 10.
The most notable is the Ultra 3, which boasts a slightly larger screen and satellite connectivity.
The Apple Watch SE has also received its first update since 2022, with which Apple is going to stay competitive in the entry-level smartwatch market against Fitbit and Samsung.
How thin is iPhone Air?
Apple has officially launched its latest iPhone model, the iPhone Air, at the Apple event 2025 which concluded before us.
This ultra-thin iPhone is the slimmest iPhone Apple has ever made, measuring just 5.6mm thick at its thinnest point. With its sleek design, the iPhone Air will surely intrigue users looking for style and portability.
iPhone 17 Pro and iPhone 17 Pro Max with Apple's best camera features
Apple has officially launched the iPhone 17 Pro and Pro Max models, boasting what the company claims is the "best camera system we've ever made."
Their front cameras feature an impressive 18MP center stage camera, while all three rear cameras are 48MP. Users can enjoy a 4x zoom at 100 millimeters and an impressive 8x zoom at 200 millimeters, making it easier to capture subjects from far away.
Moreover, the new Tetra prism telephoto lens also offers an improved image stabilisation system to enhance photo clarity and reducing blur.
The iPhone 17 Pro debuted alongside other exciting products, including the sleek iPhone Air, the latest AirPods Pro 3 with live translation, and the new Apple Watch Series 11, SE 3, and Watch Ultra 3. If the Pro isn’t for you, Apple also introduced the standard iPhone 17.
While some expected major changes on the iPhone 17 Pro, it turns out this model is a more modest update, with bigger upgrades to come in 2026.
Apple Watch SE 3 debuts with a new chip for $249
The Apple Watch SE 3 has debuted with a new chip allowing for an always-on display and supporting gestures like double-tapping and wrist flicks. It offers an 18-hour battery life and supports fast charging.
The lates Apple Watch SE also includes wrist temperature sensing for better health insights. Starting at $249, the SE 3 comes in 40mm and 44mm sizes, available in Midnight and Starlight aluminum cases.
