Business Desk 
Oct 02, 2025
In the wake of allegedly false and fabricated claims on social media, damaging the reputation of the popular fashion brand, Asim Jofa (Pvt) Limited has released a public notice addressing what it calls a misinformation campaign being spread against the brand and its CEO.
An official public announcement made by the company emphasised that the ongoing propaganda is part of a deliberate attempt to mislead the public and to tarnish the company’s image.
The notice clarified that Asim Jofa conducts all its business operations strictly in accordance with Islamic laws and Shariah-compliant banking practices.
Responding to rumours questioning the company’s credibility, it stressed that all financial dealings and contractual obligations are in line with religious and legal requirements.
The company further stated that baseless propaganda and the misuse of its name by unrelated individuals have created unnecessary suspicion both locally and internationally. Such activities.
Urging customers and business partners not to be misled, Asim Jofa’s management assured stakeholders of its continued commitment to transparency, trust, and ethical practices.
The notice also confirmed that legal action will be taken against anyone found spreading false accusations, defamatory statements, or harmful rumours against the company.
The top Pakistani fashion brand maintained that it is fully protected under the law and will not tolerate attempts to damage its reputation.
