Business Desk 
Jul 09, 2025
Bazaar Technologies, one of Pakistan's fastest-growing e-commerce start-ups, has acquired Keenu, a digital payments platform, to build a more systematic and integrated retail and fintech ecosystem in the country.
Founded in Pakistan to develop tailor-made tools for small retailers to better manage ordering and inventory, Bazaar has evolved as a significant player in the tech landscape of Pakistan and expanded into the direct-to-consumer space in 2024.
This acquisition will help the company scale its vision of becoming a premium e-commerce and digital payments infrastructure provider across Pakistan.
Keenu now operates upon mobile wallets and has point-of-sale systems for merchants spread across more than 150 cities. Bazaar will allow businesses to manage sales and payments in one platform.
Backed by world-class investors such as Tiger Global, Wavemaker, Defy Partners, and Dragoneer, Bazaar has raised $100 million so far in two separate funding rounds but says it is not looking for new funding right now. Bazaar is focused on scaling its operations and working towards achieving profitability in the next few quarters.
