Tech Desk 
Oct 22, 2024
Easypaisa has successfully secured three major awards for its innovative “Audio Nikahnama Campaign” at the Dragons of Asia 2024.
Being Pakistan’s top digital financial services platform, it has over 45 million registered users and has been nurturing financial inclusion through technological innovations.
Easypaisa 'Audio Nikahnama Campaign'
Designed to enhance understanding of marriage contracts in a total of seven different languages, the Audio Nikahnama Campaign is a Pakistani mobile wallet’s groundbreaking initiative, particularly for Pakistani women.
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Utilising technology, Easypaisa’s initiative has pushed the boundaries to educate and empower women to help them make informed choices about their financial future.
For this campaign, Easypaisa won the Gold Dragon for Best in Digital, the Blue Dragon for Best in Pakistan, and the Red Dragon for Best Campaign in Asia, highlighting its significant impact worldwide.
“We are immensely proud of the global recognition that the Easypaisa Audio Nikahnama has garnered at Dragons of Asia 2024," stated Easypaisa/Telenor Microfinance Bank’s Executive Director Marketing & Corporate Communications Rifah Qadri.
“This achievement highlights our dedication to creating meaningful impact and addressing societal challenges through innovative, tech-driven solutions,” she added.
Renowned for celebrating the most effective marketing strategies across Asia–Pacific (APAC) region, the Dragons of Asia Awards adds to the series of recent achievements for Easypaisa, making it a key player in shaping the country’s digital and financial landscape.
