Tech Desk 
Feb 21, 2026
Samsung has launched a trade-in programme directly on its official eStore, which will mark the first seamless, brand-managed online trade-in feature in Pakistan.
Samsung Pakistan, in a press release, stated that this programme allows customers to exchange old devices for instant credit toward new Galaxy smartphones, shifting from fragmented offline retail exchanges to a digital and transparent process.
Samsung Pakistan Head of Sales Javaid Ikram said: "The programme currently operates exclusively in Lahore as a pilot phase, with plans for nationwide expansion. The move comes as Pakistan’s e-commerce market experiences explosive growth, with the sector expected to exceed Rs500 billion (~USD 1.8 billion) by year-end 2026, growing at a compound annual growth rate of 18-22%.
What to expect from Samsung trade-in programme?
Samsung trade-in programme emphasizes transparency in device valuation, convenience through at-home exchanges, and environmental sustainability via device recycling and reuse.
"The future of smartphone upgrades has arrived — smarter, faster, and fully digital," said Ikram, adding that customers can easily submit their old smartphones from any brand for immediate valuation, receive instant discounts applied at a checkout, and they can upgrade to the latest Galaxy models directly from the Samsung eStore.
Surprisingly, you don't need in-store visits, with valuations based on device condition, brand, model, and functionality; however, Samsung has not disclosed exact valuation criteria, industry practice typically factors in cosmetic damage, battery health, and functionality status.
Pakistani market faces economic pressures and currency constraints that's why smartphone affordability remains a critical concern. The trade-in programme directly addresses this by reducing the effective cost of upgrades, particularly appealing to middle-class consumers seeking premium devices.
