Business Desk 
Jul 11, 2025
Emirates Airlines, the world’s largest international airline, has topped the rankings as YouGov’s Most Recommended Global Brand for 2025, a testament to the airline’s longstanding “Fly Better” promise.
The YouGov Most Recommended Brands rankings measure the percentage of a brand’s customers who would recommend it to a friend or colleague.
Emirates achieved an outstanding score of 88.4%, with a significant lead on the next closest brand. Insights from YouGov BrandIndex show that recommend scores are based on over a million customer surveys in 28 markets, tracking brand performance daily between June 1, 2024 and May 31, 2025.
Positive recommend scores for each top 10 global brand are aggregated and weighted by the size of the brand’s current customer base per market.
Emirates Airline President Tim Clark stated: “This recognition underscores the deep connection and loyalty we’ve built with passengers all over the world, who trust us not only to get them to their destination, but to do so with care, reliability, and excellence. We will continue to evolve our already exceptional experience and set new benchmarks in travel to ensure Emirates is always a brand that our customers are proud to recommend.”
It is worth noting that Emirates Airlines has kept customers at the heart of its operations, offering memorable journeys at every touchpoint.
Continually investing in the finest products and exceptional signature services, the airline gives a world-class travel experience in the air and on the ground.
In the first half of 2025, the airline company expanded its global network with route launches to three new destinations, with Hangzhou to follow; inaugurated nine reimagined travel retail stores in Asia, Africa and Europe; introduced its newest aircraft type, the A350, to 10 destinations; and achieved its designation as the world’s first Autism Certified Airline, making significant headway on its journey to make travel accessible.
By December 2025, the Emirates Airline is intended to serve over 70 cities with aircraft fitted out with the latest interiors on Boeing 777s, A380s and A350s, representing almost 50% of its network, and offer over 2 million Premium Economy seats, enabling more travelers to enjoy Emirates’ latest generation premium onboard experience.
