Google Photos introduces ‘Me Meme’ tool: What's new

Addition of 'Me Meme' is meant to just be a fun way to explore your photos and experiment with Google’s Gemini AI technology
The logo of Google is seen at the Viva Technology conference dedicated to innovation and startups at Porte de Versailles exhibition center in Paris, France, June 14, 2023. —Reuters
The logo of Google is seen at the Viva Technology conference dedicated to innovation and startups at Porte de Versailles exhibition center in Paris, France, June 14, 2023. —Reuters

Google has officially launched a new generative AI-powered feature, named 'Me Meme', which will allow you to combine a photo template and an image of yourself to generate an image of the meme.

Alphabet-owned tech giant said the feature is experimental, so generated images “may not perfectly match the original photo.” It suggests uploading well-lit, focused, and front-facing photos to get the best results.

The addition is meant to just be a fun way to explore your photos and experiment with Google’s Gemini AI technology, and specifically Nano Banana. Google’s popular AI image model powers other AI features in the Google Photos app, like the ability to re-create images in new styles, such as cartoons or paintings.

How to use 'Me Meme' feature on Google Photos?

To use 'Me Meme' feature, you’ll select a template or upload your own, then tap 'add photo' and 'Generate'. Google notes that more templates are being added over time. After the AI creates the image, you can download the photo, share it on other platforms, or tap 'regenerate' to have it re-imagine the image a second time.

These types of features help remind users to return to the Photos app whenever they want to play around with AI tools, rather than going to a competitor’s product.

Additionally, users tend to gravitate toward features that show themselves in AI edits, as OpenAI found with its successful launch of the Sora app, which lets you make AI videos that can include yourself and your friends.

'Me Meme' availability

“Me Meme” isn’t fully launched, so you may not see it in your updated Google Photos app just yet. When available, it will appear under the 'Create' tab, Google says. The feature will reach US iOS and Android users over the 'coming weeks'.