Tech Desk 
Apr 29, 2026
Grand Theft Auto (GTA) 6 has seen a lot of rumours, which created a high buzz among gamers globally, including Pakistan, but Rockstar Games has not yet confirmed the game's price
Considering the astronomical production costs involved (rumoured to be north of $1 billion), many expect the open world crime title to be priced above the $70 standard for current-generation consoles. Take-Two CEO Strauss Zelnick has now addressed the price concerns surrounding the game.
GTA 6 price
Addressing at the Interactive Innovation Conference, Zelnick discussed about the GTA 6 pricing, stating: “Consumers pay for the value that you bring to them, and our job is to charge way, way, way less of the value delivery. How you feel about something you buy is the intersection of the thing itself and what you pay for. Consumers need to feel like the thing itself is amazing and the price they were charged was fair for what they got.”
Moreover, Zelnick talked about conventional pricing for video games, which has largely remained consistent for over a decade. Triple-A games on ninth-generation consoles (PS5 and Xbox Series S/X) raised the $60 standard pricing to $70. Some new games — Nintendo's Mario Kart World for instance — have started testing the $80 price point.
Zelnick gave a hope to gamers, stating that despite the price rise, video game pricing has gotten cheaper if you take rates of inflation into consideration.
“If you look at it through that lens, that doesn't make a whole lot of sense. But that isn't the lens through which we look. Instead, we look at… how do we deliver something amazing, and how do we make sure that what people pay for it feels very reasonable.”
However, Take-Two CEO did not confirm if GTA 6 would be priced above $70, but his comments hint at a more premium price befitting the content on offer.
He added that Take-Two and Rockstar were focussed on making the “most spectacular piece of entertainment on Earth.” — “If we do that, and if we're of service to our customers, then the upside will take care of itself,” Zelnick said.
What to expect from GTA 6 launch?
Zelnick's words suggest that GTA 6 would not be priced at a ridiculous new price point for video games and ultimately would be "very reasonable" and represent good value for money for buyers. Rockstars is likely to officially reveal pricing and pre-order details in the coming months.
As per Rockstar Games, GTA 6 is scheduled to release on November 19, 2026 (Thursday), for PlayStation 5 and Xbox Series X|S. "It will not be available on PC, PlayStation 4, or Xbox One at launch." The game will be available on both the standard and Pro models of the current-gen consoles.
