Daisy Watts 
Dec 04, 2023
In a groundbreaking move towards sustainable mobility, inDrive has emerged as the trailblazer in Pakistan's automotive landscape by becoming the first company to seamlessly integrate Electric Vehicles (EVs) into its fleet. This strategic leap forward not only marks a significant milestone for inDrive but also signifies a transformative shift towards eco-friendly transportation solutions in the country.
First EV in Pakistan's ride-hailing industry
This partnership represents a pivotal moment in Pakistan's ride-hailing industry, as inDrive becomes the first company to integrate EVs into its fleet, said the company in a statement. This move signifies a collective commitment to combat pollution and promote environmental sustainability by reducing carbon emissions and fostering a greener way to travel.
"This collaboration between inDrive and Vlektra marks an exciting step forward in our commitment to sustainability and innovation in Pakistan," said Roman Ermoshin, Director of the APAC region at inDrive. "This partnership signifies our concerted effort to introduce electric bikes, driving a significant shift towards a cleaner, more eco-conscious future in the region. Together, we're pioneering change in sustainable transportation."
What is inDrive
inDrive is a global ride-hailing platform that was founded in 2013. It operates in over 450 cities across 46 countries, offering a safe and convenient alternative to traditional taxis and ride-hailing services. inDrive's algorithm sets fares based on real-time demand and market conditions, ensuring a fair and transparent pricing system for both passengers and drivers.
What is Vlektra
Vlektra is a Pakistani startup revolutionizing the transportation landscape by providing eco-friendly and sustainable electric vehicle solutions. Founded in 2021, Vlektra is committed to reducing Pakistan's carbon footprint and promoting sustainable mobility through its innovative EV technology. The company offers a range of electric bikes and scooters designed for urban commuting and everyday use.
A new eco-conscious standard in region
Fatiq Bin Khursheed, Co-founder of Vlektra, echoed this sentiment, stating, "Vlektra's partnership with inDrive heralds a pioneering move in Pakistan's ride-hailing landscape, introducing electric vehicles for sustainable mobility. This collaboration embodies innovation, setting a new eco-conscious standard in the region. Vlektra's cutting-edge EV technology aims to reduce emissions and promote eco-friendly transport.
inDrive has launched a contest aimed at promoting awareness about EVs and environmental sustainability. The contest will reward the best-performing drivers with free EV bikes, not only encouraging a shift towards sustainable transportation but also educating the public about the benefits of EV technology.
This strategic partnership between inDrive and Vlektra is poised to set a precedent in the transportation industry. By combining forces to introduce EV bikes and conducting educational initiatives, they're steering Pakistan towards a cleaner, more sustainable future.
