Matthew Cooper 
Mar 25, 2024
Apple's next-gen iPhone 16 Pro series, set to debut later this year, is already stirring up excitement among tech enthusiasts.
Reportedly, the lineup will sport four models, each powered by the advanced A18 Pro chipset, signaling a leap in on-device AI capabilities. This chipset, meticulously designed by Apple, promises to revolutionise smartphone performance with its emphasis on artificial intelligence.
Citing sources familiar with the matter, Gadgets360 reported that the improvements in the chipset are designed with on-device AI workloads in mind.
Read more: iPhone Home Screen icons could be customised on iOS 18
Apple's decision to prioritise AI underscores the growing importance of artificial intelligence in everyday smartphone functions. With a larger die area, the A18 Pro chipset can accommodate more transistors, creating the foundation for better on-device AI processing.
However, this innovation isn't without its challenges. Increasing the die area poses potential risks, including defects and energy efficiency concerns. Nonetheless, with its new iPhone 16 series, Apple aims to provide a pristine user experience, and seems all geared up to overcome these hurdles.
In a strategic move, Apple is expected to adopt a hybrid approach to AI features, leveraging both cloud infrastructure and on-device processing. This strategy aims to optimise performance while maintaining user privacy and data security.
As excitement mounts for the iPhone 16 series' arrival in the latter half of 2024, tech enthusiasts eagerly await the promised advancements and upgrades. With the A18 Pro chipset at its core, the series is ready to set new benchmarks in smartphone innovation and AI integration.
