Tech Desk 
Aug 11, 2025
While iPhone enthusiasts' excitement has already shot up because of renowned tipsters churning out inside reports about the new iPhone launch, Apple has confirmed that the much-awaited iPhone 17 keynote will be held on Tuesday, September 9, 2025, at 10 am Pacific Time.
The confirmation amid most bracing for Apple's typical release window for its annual iPhone series launches, which has lingered on either September 9 or 10.
Under the iPhone 17 umbrella, there will be four new iPhone models, named the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and the ultra-thin iPhone 17 Air.
Alongside the all-new iPhone 16 successor, the impending iPhone launch event will shift the spotlight to a wide variety of new products, including the Apple Watch Series 11, Apple Watch SE 3, and the Apple Watch Ultra 3, which will feature the largest display yet.
Apart from Apple's confirmation, iIt's being speculated that a little consideration might as well be given to announcements regarding AirPods Pro 3 and updates to Apple’s intelligence features.
The keynote presentation is anticipated to conclude by 12 p.m. Pacific Time, providing comprehensive details about the new devices, including specifications, pricing, and availability.
New colours you might see on iPhone 17
New colours on iPhone 17 are anticipated to include papaya orange, pale sky blue, and champagne gold, and the iPhone maker will also introduce smart intelligence features to offer a more advanced Siri, AI-assisted photography, and real-time translation capabilities.
What to Expect from iPhone 17
The iPhone 17 keynote is expected to introduce significant upgrades, including:
- The iPhone 17 Air will replace the Plus model
- A19 Pro chip in Pro models for enhanced AI performance
- 12GB RAM, vapour chamber cooling, and Wi-Fi support
- A 48MP telephoto lens with up to 8x optical zoom
iPhone 17 pre-orders and release
iPhone 17 pre-orders will go live on Friday, September 12, 2025, at 5 am Pacific (8 am Eastern and 1 pm UK time). Moreover, all the iPhone 17 models are scheduled to be released for retailed on September 19, 2025, likely starting at 7 am local time.
