
Nestlé Pakistan is working towards a big goal of achieving $50 million in exports by 2030. This aim was shared at Nestlé’s “Limitless Possibilities” event in Islamabad, where Federal Minister for Industries and Production, Rana Tanveer Hussain, commended the company’s efforts in promoting Pakistani packaged foods globally.
This year, Nestlé Pakistan exported to 26 countries, earning $23 million and showcasing Pakistani products in diverse markets like Europe, North America, the Middle East, and Asia.
Nestlé Pakistan’s well-known brands, such as NESTLÉ FRUITA VITALS, EVERYDAY, and MILKPAK CREAM, are now available on shelves worldwide, enhancing the country’s presence in international markets.
Minister Hussain noted that Nestlé's global presence aligns with Pakistan's economic objectives, stressing the role that exports play in ensuring stability and growth of the economy. He added that he "is hopeful that Nestlé's broader international footprint would begin to help improve Pakistan's foreign reserves."
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Nestlé Pakistan CEO Jason Avanceña shared that partnerships with global retailers, such as Costco, Sobeys, and Sainsbury's, played an important role in achieving export targets. According to him, support in regulations along with incentives will be two key elements towards attaining the export target by the year 2030.
Swiss Embassy Chargé d'Affaires Claudia Thomas appreciated and endorsed Nestlé's achievements and how it aligns with Pakistan's economic vision. According to Chargé d'affaires, "what I see here is beyond traditional exports. The use of digital marketing and timely placement of products in big stores in countries like the US, UK, UAE, and Australia are creating demand."
The company's attention to sustainability has also been strong; it has invested Rs2 billion in renewable energy in the last year. Nestlé Pakistan has four manufacturing sites, providing nutritious food to millions by supplying 2 billion servings last year.