Tech Desk 
Nov 07, 2025
Snap, the parent company of Snapchat, has partnered with Perplexity to integrate an AI-powered answer engine directly into the platform to give a better experience.
The addition of an AI-powered answer engine will allow you to have a new way to ask questions, explore topics you care about, and learn about the world.
Beginning in early 2026, Perplexity will appear in the well-known 'Chat' section for Snapchatters globally. Perplexity's answer engine will let users ask questions and get clear, conversational answers drawn from verifiable sources, all within Snapchat.
Perplexity CEO Aravind Srinivas said: “Perplexity’s mission is to support the world’s curiosity. Millions of people connect and discover the world through Snapchat. By bringing Perplexity to Snapchat, we’re able to serve that curiosity directly where it occurs.”
With over 943 million monthly active users and more than 75% of 13-34-year-olds in over 25 countries using Snapchat, Snap Inc. gives AI partners a privacy-safe way to reach hundreds of millions of people who already communicate through chat every day.
“Our goal is to make AI more personal, social, and fun – woven into the fabric of your friendships, Snaps, and conversations,” said Span Inc. CEO Evan Spiegel, “This partnership reflects our shared vision for the power of AI to enhance discovery and connection on Snapchat, and we look forward to collaborating with more innovative partners in the future.”
It should be noted that you will still be able to use 'My AI chatbot', with Perplexity joining as an answer engine that helps you find real-time answers from credible sources, and explore new things within the platform.
