Tech Desk 
Feb 20, 2025
Tecno is introducing a new camera technology for its upcoming Camon 40 series, aiming to improve skin tone accuracy in photos.
Similar to Google Pixel’s Real Tone feature, Tecno’s Multi-Skin Tone Color Restoration Engine ensures more natural and diverse skin tone representation.
The Camon 40 series will debut at the MWC 2025 in Barcelona, featuring a new image processing model.
What to expect from Tecno Camon new camera upgrade?
The image processing model system employs a 372-patch colour card and a custom-designed colour engine to generate more natural skin tones.
The emphasis is on areas such as Southeast Asia, South Asia, Africa, the Middle East, and Eastern Europe, and it is a worldwide initiative to improve smartphone photography for a broad audience.
To further enhance this camera upgrade, Tecno partnered with the University of Leeds (UK) and Dar Al-Hekma University (Saudi Arabia) to develop a region-tailored colour card with 186 Saudi skin tone patches. This captures a wider range of skin tones, allowing for more accurate and representative portraits.
While Google's Real Tone is largely based on AI and computer photography, Tecno's uses hybrid data sets with sophisticated algorithms.
Both techniques ensure that smartphone cameras are inclusive and allow all users to accurately see themselves in pictures.
