Business Desk 
Nov 11, 2025
Visa, a global leader in digital payments, and HBL, Pakistan’s leading private sector bank, have announced the return of the "She's Next" programme with an aim to empower women entrepreneurs with funding, training, and mentorship.
Applications are now open until December 24, 2025, for the programme, which seeks to support women-led small and medium businesses across Pakistan with up to $50,000 in grants at $10,000 each for five selected entrepreneurs.
The winners will also receive training, mentorship opportunities, and access to the She's Next Club, a digital platform that connects women entrepreneurs across the globe.
The programme, drew more than 2,500 applications in 2024 from across the country and recognised five entrepreneurs who collectively received $50,000 in funding and business development support.
Visa Country Manager for Pakistan and Afghanistan Umar S. Khan said: “She’s Next unlocks the boundless potential of every Pakistani woman, providing the essential stepping stone for women-led businesses to scale and expand collectively.”
Adding to this, HBL Head of Products Transactional Services & Solution Delivery Aamir Kureshi, said: “We are proud to renew our support for the She’s Next global advocacy programme again this year. At HBL, we celebrate the strength and spirit of women entrepreneurs and are committed to increasing their participation in the Pakistan economy.”
How to apply for She’s Next 2025 programme?
Pakistani business owners can apply through Visa’s official website at pk.visamiddleeast.com/run-your-business/she-is-next-campaign.html.
The announcement also comes at a time when the Visa and HBL Women Small and SMB Digitisation Index has been released, showing how women entrepreneurs in Pakistan are increasingly adopting digital payments and AI tools to overcome business challenges and drive inclusive growth.
