Business Desk 
Oct 07, 2025
Zindigi, powered by JS Bank, has been awarded the title of "Best Banking as a Service (BaaS) Provider" at the Finovate Awards UK, a leading global event that acknowledges the cutting-edge work in the innovation of financial technology.
The award emphasises how Pakistan is steadily establishing its place in the global fintech landscape.
Banking as a Service (BaaS) is Zindigi’s open banking initiative that allows non-banking companies to add digital financial services to their platforms.
Using a secure API, businesses can offer digital accounts, instant payments, debit cards, and micro-lending, which helps these companies operate like a fintech and serve their customers faster and better.
Pakistan’s fintech ecosystem definitely has a big opportunity, as there are more than 100 million unbanked and underbanked citizens in Pakistan.
How is Zindigi transforming businesses into fintechs?
Zindigi's BaaS model represents a step towards financial inclusion, providing support for small businesses and laying the groundwork for a digital-first economy.
Zindigi’s platform acts as the financial backbone for a variety of industries, including telecommunications, payments, ride-hailing, gaming, and SME services, to help startups and enterprises unlock new revenue sources while also providing their consumers with more access and choice.
Speaking on the recognition, Zindagi Chief Product Officer at Zindigi, Faisal Khalid, said: “Zindigi exists to emerge as Pakistan’s unicorn. This global recognition highlights our digital finance innovation and validates our mission to build an inclusive, agile ecosystem shaping the economy’s future.”
The recognition from the Finovate Awards certifies Zindigi's status as an innovator in the fintech landscape in Pakistan, and demonstrates that local innovation can shift consumer finance here in Pakistan, while competing and confident globally.
