Tech Desk 
Jun 26, 2025
While artists' artistry seems to be facing a grave challenge owing to an unprecedented rise of artificial intelligence (AI), Pakistan has given the gamble a shot as Symmetry Group Limited has launched Pakistan's first generative AI creative studio for smart content creation.
Named AffairStudio.ai, the studio has been developed to reshape how brands create and connect through intelligent storytelling, the company stated in a notice to the Pakistan Stock Exchange (PSX) on Wednesday.
This innovative studio is expected to make content creation efficient in a simplified manner.
Advertisement films are the most notable on the wide-ranging list of content types it covers, marking Symmetry Group's expansion into AI-driven creative solutions.
Business Recorder reported that a 70% equity stake in AffairStudio.ai is in the possession of Symmetry Group, which also maintains oversight of the venture, in line with the company's innovations and growth strategy.
The group stressed that this initiative paints a picture of its commitment to excelling in next-generation creative models by merging human emotion with intelligent technology.
It's worth noting that the company is recognised as a leading digital technology and experiences firm, specialising in the transformation and digitalisation of critical business functions that deal with AI, digital commerce, data science, and interactive marketing.
