Business Desk 
Mar 07, 2025
Ford has announced that it will stop making the Focus hatchback in November 2025. This marks a big change in Ford’s lineup as the company moves away from traditional compact cars.
The Focus has been a popular choice since it was launched in 1998. It is known for its sharp handling, practicality, and affordability.
Ford's European Communications Manager Finn Thomasen has confirmed that no new model will be replacing the Focus. Production at Ford's Saarlouis factory in Germany will be scaled back, and customers will only be able to buy existing stock.
The move came after the Mondeo and Fiesta were discontinued as Ford focused on more profitable vehicles such as SUVs and trucks.
The sporty Focus ST, one of the last manual-transmission hot hatchbacks, will also be discontinued, disappointing performance car fans.
Ford CEO Jim Farley stated that the company will increase profits by concentrating on "iconic vehicles" such as the Bronco, Tremor, Raptor, and Mustang rather than mass-market vehicles.
Ford intends to be the "Porsche of off-road cars," with high-margin models taking precedence over small cars.
This change has had an effect on Ford’s sales in Europe. In 2024, Ford’s market share fell to 3.3% and sales declined 17%. The automaker is now expanding its electric vehicle (EV) offerings with the Puma EV, Mustang Match-E, and Capri EVs.
