Tech Desk 
May 25, 2024
The Google Play Store has raised its app price limit to $1,000, allowing developers to charge more for their products. The initiative benefits developers targeting enterprise clients and consumers in select countries. However, consumers should be careful with spending limits to avoid unexpectedly high bills.
The previous price limit of $200 was increased to $400 in 2015 and has now been increased by an additional 150% to $1000. This significant enhancement allows developers to charge more for their apps and in-app purchases.
While this change benefits developers, users should be aware of the extent of the cost expansion. It is recommended to password-protect Play Store purchases to limit costs, as someone else gaining access to your account can cause massive damage to your wallet.
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Android app marketplaces have continuously expanded their functionality and reached out to more areas, distributing apps beyond smartphones to tablets, smart TVs, etc. With its brand importance and strong brand positioning, some developers may consider charging more, and more consumers may be willing to pay more for apps and in-app purchases.
What’s new?
Google Play Store has introduced a new instalment subscription feature, allowing users to make multiple payments over a specified period. This feature is currently available in Brazil, Spain, Italy, and France.
Developers targeting enterprise clients will benefit from this upgrade from the previous full upfront payment option. With the increased spending range, Google is poised to earn revenue. The tech giant charges developers using Google Play's billing system a 15% service fee on the first $1 million in revenue, and a 30% service fee on annual revenue of more than $1 million.
