X upgrades 'Creator Subscriptions' with exclusive features: What's new

X (formerly Twitter) on Thursday launched a new update, which revamps the social network's 'Creator Subscriptions' offering with new features to provide a better platform experience.

Elon Musk-owned X said that the new update include exclusive threads, a refreshed subscriptions paywall, a new dashboard, and a shareable subscriptions card. Creators will now be able to engage with more fans, getting a better experience on the platform, as it pushes to become a bigger part of the creator economy alongside Instagram, TikTok, YouTube, and Facebook.

What's new in X update?

X, in a blog post, said that 'Exclusive Threads' allow creators to monetise their posts directly on the platform, instead of sending fans to an external website or newsletter. With these posts, creators can tease the value of the thread in a parent post, then allow audiences to subscribe directly to the individual conversation. 

Subscriber-only content will now live in the account’s main profile feed, instead of in a separate Subscriptions tab. Moreover, some other new tools are added in X Creator Subscription to facilitate creators market themselves and track their analytics. This includes a new Subscriptions card that can be shared on X to promote the creator’s content. 

There’s also a new dashboard that lets creators more easily track their earnings alongside other subscriber insights, as well as access built-in growth tools.

X Product Manager - Creators, Allegra Jacchia stated: "We are doubling down on creators, the platform’s most influential experts, thought leaders, and voices, by investing in tools that enable sustainable incomes and deeper connections with their audiences.

“We believe creators deserve to be compensated for the value, knowledge, and perspectives they bring to the platform, and a big part of that is enabling them to monetize their most loyal supporters directly.” 

The company also formally announced the recent launch of the “Paid partnership” label, which offers creators a built-in tool to comply with X’s policy and industry regulations over labeling ads, without having to use hashtags.