Tech Desk 
Jan 23, 2026
Instagram is reportedly working on a paid subscription feature, which will include additional benefits, including the ability to create unlimited audience lists.
Taking to X (formerly Twitter), Alessandro Paluzzi (@alex193a) shared that Instagram already offers a paid subscription, named 'Meta Verified for both Facebook and Instagram.' It provides a blue checkmark for users after verifying their identity using a government-issued ID card to confirm authencity.
The tipster claimed that Instagram's paid subscription will bring some additional tools, including the ability to see the list of followers who don't follow you back and view Instagram Stories anonymously without appearing in the viewers' list.
Moreover, the rumoured 'Super Like' feature and the ability to search within the list of story viewers could become part of this new subscription or "be included among the benefits of Meta Verified". The Super Like functionality may allow users to show extra support for a Story beyond regular likes by pressing and holding the like button.
Instagram's premium users will get direct access to Meta support and proactive account monitoring for impersonators who might target people with growing online audiences.
However, Instagram hasn't shared any details about this rumoured new paid subscription plan. The company already offers Meta Verified paid subscription service which features additional benefits beyond regular accounts.
Last month, the company announced the 'Your Algorithm' feature, offering users more control over what they see on the app.
