Tech Desk 
Apr 24, 2025
An undated image. — Depositphotos
Aiming to offer businesses better visibility and engagement on the social-career networking platform, LinkedIn has rolled out various notable enhancements to its Premium Company Pages.
Priced at $99, the paid service was launched in 2024 and costs $69.99 when subscribed for a year. It will now offer an additional assortment of marketing and lead-generation tools apart from what standard pages provide.
To direct visitors to external sites, newsletters or contact forms, premium subscribers can add custom call-to-action (CTA) buttons to their page header, posts and search results, according to Phone World.
A newly integrated auto-invite feature automatically pokes and notifies users who engage with content but don't follow the page. Companies can also display client testimonials of up to 250 characters and highlight awards or certifications in a new “Custom Highlights” section to prove their credibility.
LinkedIn’s AI integration helps with content creation by suggesting post ideas, recommending suitable publishing times and even auto-drafting replies to comments, helping businesses maintain a steady engagement.
As of analytics, page admins can now see daily visitor insights. It must be noted that it's limited to one new profile view per day, which offers a sneak peek into who is checking their page.
