Business Desk 
Nov 16, 2025
A person pays using their cell phone with the instant electronic payment mode known as PIX, at a store in Rio de Janeiro, Brazil April 1, 2024. — Reuters
In line with Pakistan’s ongoing push for a cashless economy, the Capital Development Authority (CDA) has launched Pakistan's first-ever Cashless Bazaar at the H-9 Sunday Market in Islamabad.
The country's first-ever Cashless Bazaar was brought about in collaboration with JS Bank's Zindigi, a digital banking platform.
The initiative allows customers and merchants to conduct instant digital payments using Zindigi P2M merchants’ Raast QR codes, promoting financial inclusion and advancing Pakistan’s digital transformation.
The H-9 Sunday Market, one of Islamabad's largest commercial hubs, is said to be a commonplace for thousands every week and offers a wide range of products, from fresh, edible goods to electronics items.
During the launch, CDA Chairman Muhammad Ali Randhawa emphasised that a cashless Pakistan is crucial for sustainable economic growth, highlighting that Islamabad is leading this transition through the Cashless Bazaar, with Raast QR codes and digital payment solutions provided across the federal capital.
Zindigi CEO Noman Azhar remarked that the digital banking platform is striving to foster public–private partnerships in a bid to create an ecosystem that transforms payment methods for citizens.
The event was also attended by renowned public figures and senior government officials, including representatives from the State Bank of Pakistan and local government, offering a display of collective efforts for a digitally inclusive future for Pakistan.
