Tech Desk 
Jul 16, 2025
In a significant step towards enhancing Pakistan's digital payment ecosystem, PayFast has forged a strategic alliance with Zindigi, JS Bank's innovative digital banking initiative.
With the partnership, both companies will provide cutting-edge white-label payment solutions to a diverse range of businesses across Pakistan.
This offering enables seamless integration of tailored payment systems, enhancing customer experience, operational efficiency, and strengthening brand identity. With one of the largest merchant networks in the country, Zindigi further amplifies the reach and effect of this integration, delivering a smooth and secure checkout process for users.
The signing ceremony, held at PayFast’s head office in National Aerospace Science & Technology Park (NASTP), Karachi, brought together PayFast’s robust and secure payment gateway infrastructure with Zindigi’s dynamic digital banking services.
Premier Systems Chairman and CEO Arshad Raza stated: “This partnership not only reflects a mutual commitment to digital innovation but also underlines a shared mission to drive inclusive financial growth in Pakistan. By enabling businesses to deliver personalised, secure, and scalable digital payment experiences, PayFast and Zindigi are setting new industry standards.”
This collaboration utilises PayFast’s robust and secure payment gateway infrastructure, alongside Zindigi’s dynamic digital banking services, to offer a comprehensive suite of customisable payment solutions.
Zindigi Co-Founder and CO Noman Azhar said: “Zindigi is focused on redefining digital banking experiences for a generation that expects speed, security, and simplicity. Together with PayFast, we are building an ecosystem where businesses of every size from startups to enterprises can thrive through digital enablement.”
On the other hand, PayFast CEO Adnan Ali stated: “By combining our secure payment infrastructure with Zindigi’s innovative digital banking platform, we are poised to deliver unparalleled value to businesses and consumers alike.”
With the partnership of PayFast, Zindigi aims to empower Pakistan’s youth and digitally savvy population with modern banking solutions.
By integrating PayFast’s gateway, Zindigi reaffirms its commitment to reshaping how individuals and businesses experience payments, making them faster, more accessible, and tailored to local needs.
