Business Desk 
Dec 17, 2024
As Malaysia strives to increase the adoption of electric and hybrid vehicles, renowned car company Proton unveiled its first-ever electric vehicle (EV) on Monday at the Malaysia International Trade and Exhibition Centre in Kuala Lumpur.
While cars produced by BYD and Elon Musk's Tesla are already available in Malaysia, the Malaysian government wants EVs to make up 20% of new vehicle sales by 2030.
It should be noted that Malaysia reportedly observed a 112% rise in the sales of battery EVs in the first half of 2024.
Proton e.MAS 7 EV
The new Proton e.MAS 7 underscores the company’s commitment to innovation, showcasing Proton’s collaboration with its partner, the Chinese automobile manufacturer, Zhejiang Geely Holding Group.
It’s worth mentioning that although Proton is majorly owned by Malaysian conglomerate DRB HICOM, the remaining 49.9% stake belongs to the Chinese automaker.
At the launch event, Malaysia’s Prime Minister Anwar Ibrahim expressed enthusiasm at the launch of the first EV, hinting that the e.MAS 7 may soon be manufactured in Malaysia, with more local firms involved in the production of EVs.
Proton e.MAS 7 EV price
The e.MAS 7 EV basic model will be available for MYR 109,800 ($24,674), while the premium model is expected to be priced at MYR 123,800.
