Tech Desk 
Sep 22, 2025
TikTok has officially updated its analytics tools on Sunday to provide in-depth insights into emerging trends and improve the content to compete with other creators.
According to the company, the new features are set to assist creators in identifying and tapping into trending keywords, topics, and demographic engagement patterns, making content ideation more strategic.
By enhancing its analytics tools, TikTok empowers its creator ecosystem to make data-driven decisions to stay competitive in this evolving content landscape.
TikTok adds creator tool
The updated creator analytics include several key additions:
- Search trends: New tabs will highlight related topics and keywords that are gaining attraction, based on a creator’s existing content.
- Related videos: The platform will display similar videos that are performing well, providing inspiration and context on what resonates with specific audiences.
- Demographic insights: Creators can get a more detailed breakdown of which audience segments (based on demographics) are engaging with trend-linked content.
- Integrated action: A “Create” call-to-action is retained within the analytics dashboard, allowing creators to immediately turn their insights into new content.
TikTok stated: “These prompts should allow you to provide your own take on the trend, which nobody else can replicate.”
The company’s latest move aligns with a broader industry trend where platforms are utilising artificial intelligence (AI) to provide creators with data-driven insights.
TikTok claims that its new analytical tools are designed to enhance content discovery, helping creators avoid wasted effort on topics their audience won’t connect with.
