Tech Desk 
Apr 12, 2026
YouTube has announced raise in subscription prices for YouTube Premium and YouTube Music in the United States (US), offering users ad-free viewing for most content excluding songs and music videos.
Google-owned company's spokesperson stated: "We’re updating the price for YouTube Premium plans in the US for the first time since 2023 to continue delivering a high-quality experience that supports creators and artists on YouTube. This change allows us to maintain the features our members value most: ad-free viewing, background play, and a massive library of 300M+ tracks on YouTube Music. We continue to offer several plans, ensuring subscribers can choose the option that works best for them.”
What is new price of YouTube Premium?
The YouTube Premium individual plan is increased from $13.99 to $15.99 per month, while the family plan is now available at $26.99 per month.
YouTube Premium Lite, which allows you to see ad-free content excluding songs and music videos, is now priced at 8.99 per month.
The YouTube Music individual plan is going from $10.99 per month to $11.99 per month. The family plan is increasing from $16.99 per month to $18.99 per month.
The Google-owned company said the price increases will apply to both new and current subscribers. Current subscribers will receive an email from YouTube at least 30 days in advance notifying them of their updated subscription price.
Earlier in March 2025, YouTube said it had 125 million subscribers across YouTube Music and YouTube Premium, up from the 100 million reported in 2024.
What is included in YouTube Premium package?
Premium unlocks all of YouTube and YouTube Music ad-free, offline, and in the background. Plus, users can enjoy exclusive Premium features across all content without interruptions.
