Apple complies with US AI regulations ahead of Apple Intelligence launch

Apple will comply with the US government's voluntary AI rules to add oversight to its development

Tech Desk - Jul 26, 2024

An undated image of an Apple Store. — iStock

Apple has joined a growing list of tech giants like OpenAI, Amazon, Meta and Google to agree to abide by a set of Voluntary AI (Artificial intelligence) rules set by the current US government.

The move is a success for the US government, the first step towards developing oversight of AI technology.

For Apple, the move comes right before the launch of its premiere AI service, Apple Intelligence, this Fall with iOS 18.

Apple Intelligence is not yet available across the beta channel for iOS 18, iPadOS 18 or MacOS Sequoia though the company’s pledged for more Apple Intelligence features to be made available for beta users soon, the first few snippets will start launching towards the end of the year.

Siri is being given a makeover using in-app actions and personal context that’s expected to take until 2025. The AI companion will be compatible with the iPhone 15 Pro and 15 Pro Max along with the unreleased iPhone 16 lineup.

iPads and Macs using Apple’s silicon chips will also be treated to the technology.

These new rules have companies test their AIs’ to ensure that they aren’t producing displeasure or socially distasteful content, the results must be shared with the government and relevant academics.

Though the law isn’t enforceable at the moment, voluntary admission is a good sign for the future of cooperation in this arena. Apple Intelligence will feature priority notifications, image and emoji generators, an improved Siri, and third-party AI integrations.