Business Desk 
Mar 30, 2025
Chinese electric car company BYD has signed an agreement with Intergea, an Italian firm, to distribute BYD car parts across Italy. This move is part of BYD’s strategy to expand in Europe, as Chinese automakers seek to grow in international markets while their sales slow in China.
The deal, released on Friday, guarantees genuine BYD spare parts available in 48 hours anywhere within Italy, effective from May. CRF, which is an Intergea subsidiary, will be responsible for distribution. It is a step forward in solving an essential issue for the Asian car brand, having reservations about obtaining spare parts.
Most European consumers are hesitant to purchase Asian vehicles due to service uncertainty.
Moreover, the firm has been expanding its presence in Europe, not just by retailing cars but also by opening manufacturing plants in the region. BYD has already launched its EV lineup in several European countries, such as Germany, France, and the UK, and is rapidly developing its service network to serve its customers.
Moreover, BYD's entry into Italy is occurring at a time when EV adoption is increasing, driven by government support and consumer desire for cleaner transportation.
Additionally, the Italian car market is experiencing a demand boom for cheap and efficient electric cars, making it a strategic market for BYD to enter. BYD's focus on affordable yet technologically superior EVs positions it as a credible threat to traditional European players.
In March 2025, BYD announced plans to double its overseas sales, targeting over 800,000 car sales outside China. The company is focusing on markets like Italy, where EV demand is rising.
