Business Desk 
Jan 17, 2025
Chery, a leading Chinese automaker, is reportedly ending its partnership with Ghandhara Automobiles Limited (GAL), formerly Ghandhara Nissan Limited. This move hints that Chery is looking to partner with a financially stronger partner to establish its presence in Pakistan’s competitive automobile market.
Chery’s decision to end its partnership with GAL appears to be a calculated step to position itself more effectively in Pakistan’s growing automotive industry. However, GAL has played a major role in introducing Chery vehicles, such as the Chery Tiggo series, to the Pakistani market.
Industry insiders indicated that Chery plans to align with a new partner capable of offering substantial investment and operational efficiency. This strategic shift reflects Chery’s commitment to competing with established automakers in Pakistan, such as Toyota, Honda, and Kia.
However, the official announcement regarding Chery’s new collaboration is expected soon. According to analysts, this move could pave the way for advanced product offerings, greater localisation of vehicle components, and a more extensive dealership network.
Chery’s upcoming collaboration could unlock new chances for the brand in Pakistan.
