Daisy Watts 
Feb 28, 2024
Earn Alliance is revolutionising the landscape of Web3 gaming by launching its gaming discovery platform, aiming to propel these games into the mainstream.
This innovative platform not only incentivises gamers but also offers developers an "engagement as a service" solution. Since its inception, Earn Alliance has organically grown into the largest aggregator and discovery platform for Web3 games, boasting over 450,000 registered users.
The company's vision is straightforward: to inspire and empower gamers through immersive experiences. Having raised $4.75 million in December, Earn Alliance has introduced a gamified reward-based ecosystem that enables gamers to discover and support blockchain games. By treating engagement as a service, the platform has become a magnet for enthusiastic gamers seeking new and exciting titles.
Addressing a significant challenge in the digital gaming realm, Earn Alliance serves as a central hub for gamers interested in blockchain games, offering a seamless search tool while providing game developers and publishers with a unique avenue to test their titles.
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Through its engagement-as-a-service model, Earn Alliance rewards gamers for exploring new games, effectively reducing acquisition costs for developers and fostering a dedicated player base. CEO Joseph "Coop" Cooper emphasised that this approach not only facilitates user acquisition but also enhances engagement within existing communities.
The platform has already launched numerous successful campaigns, catering to both social and in-game missions, with relatively low costs compared to traditional user acquisition methods. As Cooper stated, the company aims to introduce a subscription platform for gamers to access exclusive rewards, further enhancing the gaming experience.
Earn Alliance's journey began as a side project focused on asset management in September 2021. However, recognising the burgeoning potential of Web3 gaming, the company shifted its focus towards enhancing discoverability for these games. This transition proved fruitful, culminating in the platform's rapid growth and widespread adoption within the Web3 community.
With over 75 game NFT launches in 2023 and a diverse portfolio of curated game profiles, Earn Alliance has established itself as a vital player in the Web3 gaming space. The company is not only facilitating game discovery but also developing its own title, Last Remains, to further enrich the gaming experience.
Looking ahead, Earn Alliance is set to host its first community airdrop and a community-wide hackathon, demonstrating its commitment to fostering community engagement and innovation within the Web3 gaming ecosystem.
Cooper remains optimistic about the future of Web3 gaming, despite the challenges and uncertainties. He believes that with the right talent and perseverance, the industry will realise its full potential, ushering in a new era of collaborative and immersive gaming experiences.
