Tech Desk 
Mar 27, 2025
Advertising happens to be the building block of all the revenue social media giants generate, and when the world's wealthiest tech titan is in question, the figures are likely to be jaw-dropping.
Musk is set to reappear in headlines with the disclosure of how much he earned through the first annual ad revenue growth on X (formerly Twitter) since his takeover.
Citing data provided by the research firm Emarketer on Wednesday, Reuters reported that the tech billionaire is slated to report X's first annual ad revenue growth since he took over the platform in 2022.
Emarketer data highlighted that X's ad revenue in the US is projected to grow 17.5% to $1.31 billion in 2025, whereas the social media company's total global income might surge by 16.5% to $2.26 billion.
"Some of this year's growth is also being driven by fear. Many advertisers may view spending on X as a cost of doing business in order to mitigate potential legal or financial repercussions," said Jasmine Enberg, principal analyst at Emarketer.
X's ad revenue divulgence comes as major brands make a comeback to the Musk-owned microblogging site over a year after their withdrawal. It also intersects with Musk and his businesses' dramatic rise to popularity immediately after US President Donald Trump assumed office in January this year.
It's noteworthy that the biggest chunk of this revenue is coming from the small- and medium-sized businesses X has attracted, a segment with which it has historically struggled to work.
