How Pakistani businesses can boost their global competitiveness

Lack of investment in digital strategies prevents Pakistani businesses from attracting significant interest from younger audiences
A representational image. — Canva
A representational image. — Canva 

Pakistani businesses face significant challenges in competing globally, primarily due to incomplete marketing strategies, reliance on traditional methods, and limited branding. 

Many businesses still depend on conventional marketing, and their lack of investment in digital strategies prevents them from attracting significant interest from younger audiences.

Moreover, Pakistani products often suffer from perception issues related to quality, due to inconsistent standards and limited certifications. This undermines consumer trust and damages the reputation of Pakistani products internationally.

Customer support and payment practices also require considerable improvement. Few businesses offer 24/7 support, and many are slow to address complaints, a crucial factor in establishing customer confidence.

Additionally, requiring upfront payments before product inspection erodes trust. Adopting payment practices such as escrow services or enabling payment upon delivery would greatly enhance trust and improve the overall customer experience.

In contrast, neighbouring countries such as India and Bangladesh have achieved significant milestones by successfully marketing their products internationally, taking their businesses to new heights.

India has launched global brands like Tata, which have effectively utilised digital marketing strategies to drive their success. Bangladesh has strengthened its position in the textile industry through strategic partnerships with global brands.

To compete on the global stage, Pakistani businesses must embrace modern, data-driven marketing strategies, focus on their niche strengths, and actively engage in global trade forums to boost recognition. By adopting customer-centric practices, introducing flexible payment methods, and offering better options, they can gain customer trust and credibility. This approach will enable Pakistan to establish itself as a strong competitor in the international marketplace.